WTF? come now, this is one of the more absurd gadgets I have seen, For Sure.I do admit, it is a very cool looking hi tech piece that some may even want to use as hi tech art.The company believes that this is an item that has been missing and is planning on getting the “boulder holder” dryer on the market by next year.The perks, so to speak of the bra dryer are that they keep the cups in perfect position as they dry unlike more standard methods such as tumble dryig or hanging on a line.  I gotta wonder whats next for these guys… the boxer / brief dryer comes to mind to make sure that men also get a cool looking gizmo for theit undies.