That Giant prize bunny gets smaller and smaller

Understanding the meaning of your website metrics is not always easy. I am a marketing and site traffic consultant. Last week, a very excited client asked my opinion of a website he was buying purely for its traffic. O.K., I kinda cringed when he told me and crossed my fingers hoping the numbers were as good as he believed them to be. Unfortunately, buying sites as a traffic source for another site does not always give the buyers their expected end results (tons of free, non ppc, traffic that they can convert as well as the ppc traffic they now receive).

So he goes on to tell me about the site. He loves the design, and has surfed the site himself for fun on several occasions. The content and subject is somewhat related to his field of business but the sites business model is based on advertising revenue and not product sales. He was not looking to change the business model even though the owner told him it was not doing well. He was looking to add that sites traffic to his current ppc traffic to boost his primary site sales. The seller showed him the logs and the site was getting 5k+ visits daily, thats 5 times what he gets from his ppc campaigns.

On his product site he averaged about 1k visits daily from ppc that convert at a fair rate of 11%. He was very excited at the opportunity of adding a good amount of that sites traffic to his own to grow his site and become less dependent on ppc.

He figured if he could get just a few % of those 5k to convert everything would be very rosey. In the excitement over free traffic, he missed some key issues.

Getting them to the “product” site from the “traffic” site in order to even try to convert them and the fact that the owner already told him the ad revenue was minimal (meaning those surfers aren’t to quick to check out the sites ads). Personally, I don’t think those issues even crossed his mind, he was just seeing this purely as traffic that he could somehow direct over to the shop.

OK, lets examine this

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For those of you that are very, very….. very paranoid about someone maybe using your mouse we have this Hi tech security mouse… and yes, straight from those, maybe a bit too paranoid, but extremely hi tech minds of China.

This is the fingerprint security mouse. Protecting your computer from unwanted mouse intrusions… well… until, someone plugs in a different mouse.

This is one crazy gadget here that I never, ever thought I would ever see, nor ever even thought of.

So for the US CIA, buy em all, while they are still available because I have a funny feeling these things may be out of production fairly quick.

Now, I would give you the specs on this super duper secret mouse, but, they are classified :)… sorry. However, a short internet search may uncover the secrets.

Straight from the crazy tech  Gizmo minds of Mainland China we Have the “Super Cool Mobile Phone Wrist Watch” (their product name BTW)

For any watch collector this may just be the ultimate, don’t take my word on this techy watch, just read the specs below.

What could be better than calling friends with your new super cool mobile phone wristwatch? With any GSM SIM card inserted this unsuspecting watch becomes a fully featured power house of a cellphone, with bluetooth, MP3, camera and personal organiser. Easy charging is achieved via USB, as is data transfer. The watch itself features a durable rubber blend strap, gun metal gloss surround and chrome detailing. The kit comes with two batteries, 512 MB micro SD card, stand alone charger and a bluetooth headset, so you’ll be ready to go straight out of the box. You can easily make calls with the supplied bluetooth headset, or by using the watches built in microphone and speakers. With all of the features of a modern mobile phone slapped on your wrist you’ll never have to worry about losing your phone and you’ll lighten the load.

NOTE: This product is compatible with GSM at 900MHz, 1800MHz, 1900MHz only, please check with your local provider if you are unsure.

Yep, this be the powerhouse of all wrist watches, yes, its a cell phone / computer / audio / video contraction all slapped in a neat package to your wrist with accessories attached, go figure… ahhh, WOW, is about all I can say.

If in the market for this little number, it won’t cost you your first born, only a bit less then 200 Us from the crazy tech gizmo minds in ChinaVision.

Hey, its a I GOTTA HAVE gadget 4 sure.