Recently, someone I know asked for my help in getting a video campaign started. It seems that he was getting tired of actually paying for targeted traffic and wanted to gain just a small portion of the current Youtube / Viral Video frenzy.

Sounds reasonable, right? not always. He, like so many others get blinded by those numbers right below the video. You know… the views. Open up YouTube or one of the other video hosting sites and on the first page you get a list of current videos, many of which have been viewed millions of times. Those ridiculously high numbers seem to blind people to the point of losing all sense of marketing THEIR products.

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